Malaysia's high humidity and tropical temperatures pose significant challenges for the preservation of chrysanthemum tea. Traditional open-air drying often leads to oxidation and fungal contamination, which compromises the medicinal efficacy and aromatic profile required by high-end pharmaceutical standards.
The local market is currently shifting from generic bulk imports to specialized, high-purity mum tea. Consumers in Kuala Lumpur and Penang are increasingly demanding transparency in processing, seeking products that are free from sulfur fumigation and chemical bleaches.
Despite the demand, there is a gap in localized pharmaceutical-grade processing. Most fruit flower tea products are processed using outdated methods, failing to preserve the volatile oils and active flavonoids essential for health benefits.